Newsletters That Get Read: 7 Formats to Inspire, Educate, and Sell

New Ideas for Winning Over, Converting, and Fostering Loyalty With Each Send 

Let's face it:

For years, newsletters were a secondary concern - a thing thrown in every month, or reserved for “important” news.

Those times are over.

Today in 2025, newsletters are different. They’re not just inbox filler anymore - they’re:

• Relationship builders
• Engagement magnets
• Revenue generators
• Core branding vehicles

A great newsletter gets your readers to care, come back, and take action. But most newsletters don’t work because they’re not original, they’re exaggerated or self-promotional.

So how do you sparkle?

Here’s What You’ll Learn In This Guide:

• 7 newsletter templates that produce over and over
• Creative inspiration from leading creators and brands
• How to adapt each template for your own unique audience
• Effective Call-to-Action Tactics

Whether you’re an individual founder, hyper-growing startup, consultant, or eCommerce - these templates will help you send newsletters that get read.

You are the go-to provider of awesome content - filtering the noise that everyone listens to for links, tools, trends, books, or episodes your audience will love.

Subject Ideas:

• “5 Finds That Made Our Week a Little Easier”
• “Top Picks: What We’re Reading and Watching”
• “Pass Up on These 3 Game-Changers”

Body Format:

• Quick intro line
• Bullet or numbered list (one per line = title, short blurb, link)
• Optional relevant note by the editor
• Call to action for reply, share or click

Best For:

For content creators, thought leaders, service-based brands, and B2B.

Sample:

Topic: " This Week: 3 Tools to Make Your Workflow Easier”

• Notion AI – A one-stop-shop to brainstorm, write, and plan tasks.
• Loom – Send video messages instead of scheduling Zooms.
• SavvyCal – Smooth scheduling without the back-and-forth.

Try out any of these? Have a better alternative? Reply and share with us!

Pull back the curtain on what you’re building, fixing or launching. The secret sauce, it turns out, is openness - that builds trust, like an open loop, that spurs reactivity.

Subject Ideas:

• “Lessons We Learned the Hard Way”
• “A Repair That Made a Difference”

Body Format:

• Short context
• A major obstacle and how you overcame it
• Subtitle: Progress report and what’s new
• Invite testers or feedback
• Join, reply, beta list → CTA

Best For:

PublicIterate: Tech companies, creators, makers, teams who iterate in public.

Sample:

Featured: “Big Improvements to Our User Onboarding Flow”

We figured out too many people were dropping off after step 2 - so we rethought the flow.

What's new:

• Interactive walkthroughs
• Gamified milestones
• Live chat support in-app

Like to get the new version early? [Sign up here.]

A long, detailed email that analyzes a process, model, or hard-earned lesson learned;

Subject Ideas:

• “How We Increased Our Retention 2X in 30 Days"
• 3 Pricing Mistakes We’ll Never Make Again
• “The Email Playbook That Still Works in 2025”

Body Format:

• Strong hook
• Set the scene
• Step-by-step breakdown
• Real-life application
• Call to action (template, share, more)

Best For:

Consultants, educators, marketers, any brand with expertise.

Sample:

Featured: “How to write cold emails that actually get replies”

Here’s the subject line for your referral email:"The 3-Email Sequence That Converts at 40%"

• Email 1: Mention the problem + show empathy
• Email 2: Provide unexpected value
• Email 3: Solution + Now

Want our fill-in-the-blank version? [Get the template.]

A reflective, sincere email with a friendly tone - like you were talking to a friend.

Subject Ideas:

• “A Hard Lesson Learned the Hard Way”
• “The One Thing I Would Do Differently”
• “Let’s Get Real for a Second …

Body Format:

• Share a personal experience
• What it taught you
• While keeping in mind your readers’ journey
• Will be round up of common replacements

Best For:

Creators, creatives, coaches - anyone building connection and trust.

Sample:

Featured: “The Price of Overcommitment”

I believed that being on all the time meant I was a great leader.

But in fact it burned me out and I lost my focus.

Now I’m learning to guard my time - and my energy.

What are you prioritizing this year? Reply back, I'd love to hear.

Email offer a product, offer or launch - but done with empathy and storytelling, not spam.

Subject Ideas:

• “Doors Are Open (Limited Spots)”
• "Only 72 Hours Left!"
• “Your Solution, in 7 Days”

Body Format:

• Hook that engages
• What's in the offer
• How does it solve a problem
• Include some evidence (fact or testimonial)
• Strong CTA

Best For:

Kept track of which type of roles we most want to serve: Course creators, eCommerce, coaches, and launch sequences.

Sample:

Featured: “Join the Growth Sprint - Starts Monday

If you’re looking to scale your client work without burning out.

Our 10-Day Sprint provides you systems, scripts, and support.

• Daily check-ins
• Templates that work
• A proven process

Limited to 20 spots. [Secure yours now.]

Showcasing your customers, followers or members of your community can help them feel a sense of belonging, and also build your credibility.

Subject Ideas:

• “This User Scaled their Revenue 2X in 3 Months”
• Meet the Creator Who Blew Us Away
• "Your Story Could Be Next…"

Body Format:

• Highlight a person or achievement
• Focus on their journey or triumph
• Relate it back to your product or mission
• Call to action to submit a story or sign up

Best For:

Protective user brands, creator community, B2C and SaaS.

Sample:

Featured: How Lisa Landed Her First 10 Clients

Lisa joined us at our accelerator 6 weeks back - she is now fully booked and raising rates.

Here's what she did. [Read the full story.]

Know someone like Lisa? Share this with them!

Short, tactical, and punchy. A quick win in each email. Perfect for busy readers.

Subject Ideas:

• “3 Hacks You Can Use Today”
• “This Week’s Quick Wins”
• “Try This Before Friday”

Body Format:

• 1–3 bite-sized concepts
• Value is written in them all
• Link or CTA to learn more

Best For:

Growth marketers, SaaS, content creators, agencies, and time-strapped pros.

Sample:

Featured: “3 Fast Wins for Your Website”

• Speed It Up – Test the page speed. Goal under 3 seconds.
• Add Social Proof – Highlighted testimonial above the fold.
• Make CTA Clear – Make your main button reward-based ("Get Results" instead of "Submit").

Which are you committing to this week?

You do not have to use all seven. Choose one or two that are effective for your brand and audience - and then show up regularly.

• Provide actual value
• Be human
• Strong CTAs Drive Next Actions

You can also style-switch or make hybrids, with a growing list. But first: learn one.

All of those formats are packaged together in an easy-to-use Newsletter Kickstart Kit including:

• 7 edit-ready templates
• Headline examples
• Copywriting formulas
• Content calendar for easy email planning

Are you ready to make your newsletter a must-read? Let's do it.

If you want this as a PDF download, or written for an industry (eCommerce, SaaS, coaching, etc), please let me know!